Charting a New Path for the Region's Economic Future
The Greater Wausau Prosperity Partnership Ltd. (GWPP) is an example of a collective group of business and community leaders committed to developing a stronger, more competitive economic development platform for our community. The GWPP’s purpose is to assist in an inclusive manner in the implementation and execution of the Greater Wausau Region Economic Development Strategic Plan, a framework developed to address the region’s declining population trends and workforce challenges, and centers around three strategic goals:
GOAL 1): TALENT - Attract Skilled Workers and Talented Individuals.
GOAL 2): INNOVATIVE COMPANIES - Nurture, Grow, & Attract / Retain Technology-Enabled Companies.
GOAL 3): PLACEMAKING - Develop Quality Places and Amenities to Attract the Best and Brightest.
The Key Initiatives of 2025
GWPP believes that placemaking efforts are key aspects of the Greater Wausau Region Economic Development Strategic Plan and approach for economic vitality. Placemaking strategies consider the role of amenities both for residents and tourists. Creating quality places are an essential ingredient for attracting and retaining talent and companies. Maximizing the opportunities associated with the region’s multitude of natural outdoor recreational assets and accelerating the pace of urban development along the Wisconsin River and throughout the downtown are important aspects of this goal.
Trail Network Plan for Rib Mountain State Park
The Greater Wausau Prosperity Partnership (GWPP), in collaboration with the Wisconsin Department of Natural Resources (DNR), has developed a trail network concept plan for Rib Mountain State Park that is consistent with the park’s property master plan.
The project team has worked collaboratively to develop a cohesive and sustainable trail network plan, and includes leadership from the DNR, IMBA Trail Solutions, GWPP, Central Wisconsin Offroad Cycling Coalition (CWOCC), Friends of Rib Mountain State Park, Granite Peak Ski Area, Village of Rib Mountain, Wausau and Marathon County Parks, Recreation, and Forestry Department, and Wisconsin Climbers Association.
The trail network plan includes concepts for a community path around the park property, shared-use natural surface trails, hiking trail realignments and additions, mountain bike trails, and Granite Peak Ski Area expansion.
Wausau Center Development Updates
- Second Street extension in downtown Wausau from Forest and Second Streets was completed in time for the opening of the Children's Imaginarium.
- Children's Imaginarium, Wausau's largest children's STEM museum, now open to the public.
Latest News & Developments

Foundry on 3rd to Open November 1, Signaling New Era of Urban Life in Downtown Wausau
Plus, Washington Street progress and summer celebrations wrap up Excitement is building for the opening of Foundry on 3rd. “Each day the Foundry moves closer …Continue Reading
PKFit Opens New Fitness Center in Downtown Wausau This Fall, While Two Restaurants Join the Local Food Scene
Peter Kraus Fitness is bringing its signature training experience to Wausau at the Foundry on 3rd. “We are a 24-hour fitness facility with a specialty …Continue Reading
Downtown Road Construction is Ahead of Schedule
Plus Foundry on 3rd office to open by the end of the month and WPS Powerhouse project gains momentum There’s something to celebrate in downtown …Continue Reading
Wausau Is Ready for Summer Fun
Summer celebrations are full speed ahead as road construction near the Foundry on 3rd progresses to the next phase. The western section of Washington Street …Continue Reading
Building Futures: Students Explore Career Paths on Hard Hat Tour of Foundry on 3rd
In an initiative that bridges education and industry, local high school students are stepping onto the dynamic construction site of Foundry on 3rd. Stevens Construction …Continue Reading
Transformation Ahead: Downtown Road Construction Starts April 14
Road construction begins on April 14 along Washington Street, paving the way for the highly anticipated Foundry on 3rd to open November of this year. …Continue Reading
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